Photo by Uriel Mont from Pexels Streamline your marketing effortsīy having your audiobook ready early, you’re basically letting the different formats piggyback off each other, creating a slipstream that can help shoot your book up in the rankings with a relatively low amount of extra effort. You can also hyperlink to your audiobook in the front matter of your ebook to make it as easy as possible for your readers to find it. Whichever retailer you go with, you can create a similar effect by making sure to always link all formats of your book on your website, on your retailer sites, and in any newsletters or social media posts. The same applies if you’re not on Amazon. Pro-tip: Get a read on your audience early by downloading this author market research checklist. By having more than one of these formats available, it will push your book to both readers who are looking for ebooks or print books and audiobooks, significantly increasing your potential reach. If you’re selling on Amazon, for instance, your Audible, ebook and physical versions will be linked together, increasing the visibility of your audiobook, in addition to other formats. Leverage having a format for every reader Not only will a combined release help you avoid having to run separate marketing campaigns, but it can influence the algorithms in your favor.
Generally, it’s a good idea to have your audiobook ready for release at roughly the same time as your physical copy or ebook, so that readers who prefer one format over the other don’t have to wait for months - and potentially forget about it or lose interest. If you’re planning to publish your story in several different formats (and it’s not a matter of adding an audio-option for your already published backlist), timing will be a crucial consideration for your marketing campaign.
Much of your marketing will depend on how you decide to distribute your audiobook so make sure to check out our post on that as well to know your options. But this expansion of the audiobook market also means that competition is getting increasingly fierce, and the success of your audiobook launch will depend heavily on how well you manage to market it.Īudiobook marketing largely follows the same principles as the marketing of any other book format, but in this article, we’ve outlined 6 marketing tips specifically aimed towards the audio format. As the audiobook market grows with each passing year, there’s more and more incentive for indie authors to produce their own audiobooks.
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